Move over, MGM.
Eldorado Resorts — a collection of 26 properties spread across the country — said on Monday it had entered into a merger agreement with Caesars Entertainment.
The $17.3 billion sale will create the largest gaming company in the United States.
Though Caesars is undoubtedly the more recognizable name, with notable properties like Caesars Palace, The Linq Hotel and Bally’s, all in Las Vegas, the company has been plagued with financial difficulties for years. In addition to the prominent Las Vegas footprint, Eldorado will also absorb Caesars’ debt.
But when the mega-entertainment empire will extend to 60 casinos and resorts in 16 states, including such popular gaming destinations Reno, Atlantic City and, of course, Las Vegas.
According to a statement from Eldorado Resorts, “the combined company will retain the Caesars name to capitalize on the value of the iconic global brand.”
The exact impact on the two loyalty programs — Caesars Rewards and Eldorado’s One Club — is not yet known, but there’s no reason to wait around to find out. Those with Wyndham Rewards status (or who can match hotel status to Wyndham) can benefit from Caesars Rewards complimentary status match program. It’s also possible to use Wyndham Rewards points to book rooms at Caesars properties, starting at 15,000 points per night, plus resort fee.
Caesars Rewards benefits offer travelers and gamers significant incentives, such as complimentary valet and self-parking at many properties; waived resort fees (Diamond members and above); upgrade at check-in and complimentary early check-in and late check-out, depending on availability (for Seven Stars members).
While exact details aren’t known, the statement did call out Caesars Rewards as an “industry-leading . . . loyalty program with proven guest service focus to drive value across the expanded regional network,” suggesting that Caesars Rewards — like the distinguished Caesars name — will live on.
We will be closely watching the sale, which is expected to be finalized in the first half of 2020.
Feature image courtesy of Caesars Palace.